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Online marketing in Bellingham Washington is a one of the most affordable, yet powerful strategies for reaching out to the community. Nestled in the Northwest section of the state, Bellingham is the perfect location for instituting innovative marketing methods that allow business owners to capture their niche market.

Integrating online marketing in Bellingham Washington with current marketing plans offers several advantages. The diverse mix of locals includes college students, outdoor adventurists, environmentalists, activists, families, and retirees.

Due to the high level of college students, many of the residents are techno-savvy and use computers and mobile devices for many of their daily life activities. Bellingham businesses can take advantage of countless opportunities by instituting a multitude of online marketing strategies focused on consumer needs.

Several Bellingham companies have received public recognition for their creative Internet marketing efforts. Tom Smith, a stylist at Mikols Salon on James Street instituted online strategies to spread the word about providing free haircuts to homeless residents.

Mary Jensen received recognition for instituting a program to keep reusable products from ending up in Whatcom County landfills. Jensen's program encourages Bellingham business owners to donate office equipment and supplies to non-profits instead of throwing items away.

Moka Joe founder, Trudy Scherting, used online marketing to inform Bellingham residents about her philanthropic programs through the sale of fair trade organic coffee beans. Scherting donates a portion of her proceeds to Dorothy Place, a domestic violence shelter for women and children. She also roasts beans to raise awareness about Coffee for Clean Water; a program that raises money to acquire water purification systems for third world countries.

One of the more effective ways to integrate online marketing is to employ a marketing consultant to review current marketing plans and determine which strategies are best suited for the business. There are many elements involved to develop a solid online presence and the process can be overwhelming when trying to go it alone. Hiring professionals acquainted with the Bellingham market can help to maximize results and minimize risks.

The first phase of Internet marketing involves determining the best strategies and how to make use of them. Anyone conducting business online needs a website, so Bellingham companies will need to hire a web designer if they do not already have a website in place.

Websites are the showcase for any business, so it's important to have a clean design that loads quickly and is easy to navigate. Websites are the foundation for highlighting information about the company, selling products or services, and building customer mailing lists.

A good approach for assessing the competition is to peruse the official city of Bellingham website and review the member directory. Bellingham has an abundance of outdoor adventure companies, breweries and wineries, health spas, art galleries, and lodging facilities. Several business owners in this area are using a mix of online techniques including podcasting, videos, and social media marketing.

Social media marketing is one of the more powerful strategies because it allows companies to easily connect with large groups of people. This platform allows companies to build customer relations through social interaction. Building relationships makes it easier to sell products and consumers prefer to buy from companies they can interact with.

There is certain approaches that need to be taken with social media marketing, so it is a good idea to talk with marketing experts that specialize in this field. With proper knowledge and effective social marketing campaigns, Bellingham business owners can become recognized as an industry expert within the community.

Another powerful marketing strategy is mobile marketing. Due to the fact that Bellingham has a large popu

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By Esha Vaish

Nov 14 (Reuters) - Support services firm DCC Plc forecast full-year profit ahead of market consensus on Monday, citing benefits from acquisitions and strong trading across its business, especially its energy unit, that helped it post higher first-half profit.

Dublin-based DCC, which gets about half of its profit from Britain and Ireland, also agreed to buy 97 percent of French natural gas retail and marketing business Gaz Europeen for an enterprise value of 110 million euros (96 million pounds).

Shares in DCC, whose activities range from distributing oil to making Body Shop's body butters and distributing Xbox to retailers Argo and Amazon, rose almost 9 percent, making it London's top bluechip gainer.

DCC has been expanding into western Europe through acquisitions, especially seeking purchases opportunities to purchase distribution and market assets from oil majors as they slim down their portfolio to ride out an oil price slump.

Although customers had shown some hesitancy in the immediate aftermath of Britain's vote to leave the European Union, DCC's UK business had since performed "exactly in line" with its expectations, Chief Executive Tommy Breen said.

"In the week, or 10 days, immediately after the vote everybody was a little uncertain, but since our business has been performing exactly (how) we expected," Breen told Reuters.

Some support services companies, including Capita Plc and Mitie Group Plc, have warned of delays in decision making by customers following the Brexit vote.

DCC said the acquisition of Gaz Europeen, expected to close in the first quarter of 2017, would help it grow in the French liquefied petroleum gas market, building off its purchase of French gas firm Butagaz from Shell last year.

The company said it expected operating profit to be significantly ahead of the 300.5 million pounds posted in the last year ended March 31, 2016 and beat market consensus of 340 million pounds.

Davy analysts hiked their full-year earnings per share forecast by 4 percent to 300 pence and target price to 7,500 pence from 7,200 pence.

Excluding net exceptionals and amortisation of intangible assets, DCC's profit grew 33.3 percent to 117.8 million pounds in the six months ended Sept. 30, beating analysts' expectations.

DCC raised its dividend by 12.5 percent to 37.17 pence.

"The results reflect the continued execution of DCC's strategy to grow the business organically, deliver a very strong cash flow performance and redeploy capital at attractive rates of return," AJ Bell Investment director Russ Mould said. ($1 = 0.9264 euros) ($1 = 0.8009 pounds) (Reporting by Esha Vaish in Bengaluru; Editing by Sunil Nair)

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